Layout, formatting and 301 redirects combine to make great SEO

Many people like to research using quality indicators like PageRank or Moz rank to find out how much authority a page has. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for …

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Don't forget about Google algorithms

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and …

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Google's definition of high-quality content

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words …

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How to learn about SEO campaigns in a few hours

Thin content, however, will do the exact opposite and should be avoided at all costs. Whether you just want to increase conversions (which can be anything from a customer's purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to …

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Give a thought to blogs when outlining your web strategy

Crazy, right? When you sell advertising, the primary product is the audience you deliver, either the number of eyeballs that view an ad or the number of click-throughs to an advertiser's site. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the …

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How to focus on web 2.0

Many currently available products offer nearly identical benefits. Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your site well optimised, have created best of class content …

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What can you do about canonical URLs right now?

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Once users navigate from the homepage to a given category they can read all about products, prices, and how to order individual items. Content quality, content amount, and website information …

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Pay particular attention to dynamic pages when performing an audit

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Rejuvenating an image involves reminding customers of their previous conceptions of the company while at the same time expanding into a closely related area of …

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How does web design and development affect marketing?

Digital strategies incorporate multiscreen formats. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. The One Percent Rule states that …

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Discover the connection between user experience blogs

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. It's always much better to have multiple web pages relating to different keywords and phrases …

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If page impressions is so terrible, why don't statistics show this?

You notice a spike in organic traffic from a foreign market that piques your interest. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business - which can improve the sales and conversions over …

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Super-easy ways to learn everything about quality

Fortunately, if your website is cannibalizing its own target keywords, solutions aren't hard to come by, and the damage isn't permanent. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Guerrilla marketing …

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Winning tactics for keyword density

The goal is to let customers know that you actually don't have a branch in that area but that you are available online or in a neighboring town. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; If you are competing with Amazon, and think …

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