Now much of link-building is good old-fashioned marketing - promotion and PR. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal …

Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. Pay-Per-Click ads like this can be targeted on particular users within a particular region and age group. Really read it. My grandson would …

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a websites search engine rankings and earn organic traffic. You can use CSS to get around this problem. A marketing analysis provides a comprehensive review of the marketing program. Would an inexpensive rocking …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. The marketing funnel can be different depending on your target market, so sharing an exact funnel to follow here would be fruitless. As long as the post can be linked to and gain traffic long …

Many people like to research using quality indicators like PageRank or Moz rank to find out how much authority a page has. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for …

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words …

What would you type into a search engine to find your business website or page? For example, optimizing for speed, technical audits and mobile formatting. This is super important but all too often ignored. My grandson would love a well made FH Ayres rocking horses . I'm on the lookout for …

Thin content, however, will do the exact opposite and should be avoided at all costs. Whether you just want to increase conversions (which can be anything from a customer's purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to …

Crazy, right? When you sell advertising, the primary product is the audience you deliver, either the number of eyeballs that view an ad or the number of click-throughs to an advertiser's site. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the …

Many currently available products offer nearly identical benefits. Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your site well optimised, have created best of class content …

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Once users navigate from the homepage to a given category they can read all about products, prices, and how to order individual items. Content quality, content amount, and website information …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Rejuvenating an image involves reminding customers of their previous conceptions of the company while at the same time expanding into a closely related area of …

Digital strategies incorporate multiscreen formats. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. The One Percent Rule states that …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. It's always much better to have multiple web pages relating to different keywords and phrases …

You notice a spike in organic traffic from a foreign market that piques your interest. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business - which can improve the sales and conversions over …

Fortunately, if your website is cannibalizing its own target keywords, solutions aren't hard to come by, and the damage isn't permanent. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Guerrilla marketing …

Low believability and negative consumer attitudes constitute the potential downside of comparative ads. I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags …

The goal is to let customers know that you actually don't have a branch in that area but that you are available online or in a neighboring town. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; If you are competing with Amazon, and think …