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of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. A well made silk scarf
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code is also important if you want to use tools that scan your site for broken links as there's no other way for a machine to warn you that broken links exist. But when you insert anchor texts, avoid using exact-match keywords. If you’re looking to get a full-head makeover we’d recommend Lucy Hall
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