How to really understand white hat SEO

So it isn?t just a matter of having a citation at Yelp or HealthGrades or Trip Advisor, but of having a listing that ranks well at those sites and can pass some authority to your local entity. Successful SEO requires a thorough understanding of the business itself. Nearly all …

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Aligning your goals in relation to domain authority

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …

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What can you do about keyword density right now?

This is the method our client's employ and it's powerful. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations …

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Can web 2.0 make a huge difference to search engine optimisation?

The open source community has a lot to offer when it comes to CMSs. There are lots of different types of keywords. Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss …

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What can you do about canonical URLs right now?

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Once users navigate from the homepage to a given category they can read all about products, prices, and how to order individual items. Content quality, content amount, and website information …

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Pay particular attention to dynamic pages when performing an audit

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Rejuvenating an image involves reminding customers of their previous conceptions of the company while at the same time expanding into a closely related area of …

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