This year will be the year of sitemaps

While site content plays a vital role in your search engine rankings, it's also important to consider your site architecture. With the help of keywords which have been appropriately designed with a specific set of customers in mind, then it can go a long way in helping to attract a …

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Give a thought to blogs when outlining your web strategy

Crazy, right? When you sell advertising, the primary product is the audience you deliver, either the number of eyeballs that view an ad or the number of click-throughs to an advertiser's site. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the …

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