Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. Pay-Per-Click ads like this can be targeted on particular users within a particular region and age group. Really read it. My grandson would …

Crazy, right? When you sell advertising, the primary product is the audience you deliver, either the number of eyeballs that view an ad or the number of click-throughs to an advertiser's site. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the …