So it isn?t just a matter of having a citation at Yelp or HealthGrades or Trip Advisor, but of having a listing that ranks well at those sites and can pass some authority to your local entity. Successful SEO requires a thorough understanding of the business itself. Nearly all …

Online content is the same-it stays fresh and valuable for months and years to come. Once people are hooked, they'll start linking to you as an authority-and you won't have to lift a finger. Heading to a big city like Edinburgh, Glasgow, or Dundee on your UK Holidays is a …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. The marketing funnel can be different depending on your target market, so sharing an exact funnel to follow here would be fruitless. As long as the post can be linked to and gain traffic long …

Thin content, however, will do the exact opposite and should be avoided at all costs. Whether you just want to increase conversions (which can be anything from a customer's purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to …

Low believability and negative consumer attitudes constitute the potential downside of comparative ads. I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags …