Content Balance

There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is – optimize your content, make sure that everything you own and control is simply excellent. Many short pages of 150 to 200 words are preferable to a …

more ...

Everything you need to know about metrics

You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. The higher the price, the more time an individual spends searching for information. Marketing-savvy businesses conduct paid and organic keyword research inform their …

more ...

Give a thought to blogs when outlining your web strategy

Crazy, right? When you sell advertising, the primary product is the audience you deliver, either the number of eyeballs that view an ad or the number of click-throughs to an advertiser's site. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the …

more ...