Don't forget about Google algorithms

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and …

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Pay particular attention to dynamic pages when performing an audit

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Rejuvenating an image involves reminding customers of their previous conceptions of the company while at the same time expanding into a closely related area of …

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