Appealing to search engines and the users thereof is more important than it was in years prior. "Click here" has no search engine value beyond the attached URL, whereas "Michigan Tech Enterprise Program" is rich with keywords and will improve your search engine rankings as well as the ranking of …

Digital strategies incorporate multiscreen formats. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. The One Percent Rule states that …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. It's always much better to have multiple web pages relating to different keywords and phrases …

The goal is to let customers know that you actually don't have a branch in that area but that you are available online or in a neighboring town. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; If you are competing with Amazon, and think …